5 core advantages
static stickers vs intelligent interaction, who can attract more passengers?
1. Interactivity: from "passive display" to "active participation"
Ordinary ground sticker
❌One-way transmission, no interaction
❌Content fixed, unable to update
❌Short user stay time
ground interactive radar scheme
✅Real-time response to footsteps (stepping, jumping, sliding trigger effects)
✅Dynamic content change at any time (festival activities, brand promotion a key switch)
✅The average interaction time is 3-5 minutes, which improves user stickiness.
Case: A shopping mall replaced traditional stickers with interactive floors. The stay time of customers increased by 300 and the sales volume of surrounding shops increased by 18%.
2. Eye-catching effect: dynamic visual impact vs static print advertising
Ordinary ground sticker
❌Easily overlooked (advertising fatigue)
❌Single visual effect
❌No effect at night
ground interactive radar scheme
✅Dynamic light and shadow + sound effect, natural attract attention
✅Support AR effects, particle animation, 3D modeling to create an immersive experience
✅Strong light projection, night effect is more shocking,
Measured data:
interactive ground is 5 times that of ordinary ground
social media sharing is 10 times higher than static advertising + (users take the initiative to take photos to spread)
3. Science and technology empowering brand image
Ordinary ground sticker
❌Tradition, lack of memory points
❌Users have no sense of participation
❌Difficult to form a topic
ground interactive radar scheme
✅Black technology experience, strengthen the brand innovation image✅Gamification interaction to enhance brand goodwill✅Bring your own social communication attributes (users actively punch in and share)
brand case:
Nike Interactive Runway: User Running Triggers Real-Time Data Visualization, Global Social Media Exposure Over 5 million Times
Coca-Cola stepped on the music floor: sales increased by 22% during the event
